Like most companies, Gibson has ever so slightly changed their logo over the last 100+ year. Here’s a look at the different logos Gibson used during each major era of manufacturing.
Specimens built before 1902 had a star inlay or crescent in place of a logo.
1902 to Late 1920s
The original, “The Gibson”. The first logo to adorn Gibson guitars was inlaid in pearl at a slant, with an almost hand-written cursive font. Similarly; did you know Facebook was once called The Facebook?
You might hear it described in some publications or by dealers as the slanted script logo. Some earlier specimens from 1903 to 1907 did not slant the logo, or went without a logo entirely.
Late 1920s to 1933
During this period the script logo continued without the slant. Some flattop guitars of this era started to omit the word “The” from the logo, reading simply “Gibson”.
1933 - 1947
By 1933 Gibson had dropped the “The” from all of their logos. The original thin script was replaced with a thicker font on higher-end models in the mid-’30s, and across the entire lineup by the end of the decade.
From 1943 to 1947, the logo was a thick golden script, known as the banner logo. Some models (LG-2, J-45, SJ, select L-50s) included an actual banner reading “Only a Gibson Is Good Enough” in the middle of the headstock. Bold move, Gibson.
1947 to Present
The block logo debuted after WWII and remains the face of the company to this day. There were some minor changes to which letters were connected in the font between 1961 to 1981, but the main logo had the same look as we know and love today.
1968 to 1981
Gibson stopped dotting the “i” in their logo on some of their instruments during this period. Most models get a dotted i again in 1972, with the rest following suit from 1981 onward.